A Manifestation of Passion and relentlessness

The Trove

“The Trove” is a passion project. Each chapter consists of four distinct parts:

  • Interesting quote Relating To The Concept Discussed
  • A Deep Dive Into Key Interesting Areas Of Disruptive Innovation
  • Business Case Study (Summary, The Challenge and The Solution)
  • Important Takeaways For Business Leaders

This book is more than just a compilation of insights; it’s a catalyst for discussions on how disruptive innovation practices are impacting businesses in this era. The content of the book is a priceless one. You will gain so much knowledge and insights. To explore the immense opportunities, kindly grab your copy from Amazon

  • Tech Professionals
  • Product Manager
  • Process Managers
  • Business Strategists
  • Business Executives
  • Business Leaders & Entrepreneurs
  • Researchers & Students in academics
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About The Trove

Customer-centricity is vital for business model innovation in the disruptive era. Hence, business leaders need to leverage astute leadership capability to create an innovative business model and differentiation that solves customers’ core pain points leveraging design thinking, digital networks, and strategic partnership. This implies that business leaders need to be digitally compliant and must strive relentlessly to infuse strategic DNA into the company’s culture. Every business built to thrive in the disruptive era must prioritize Digital Technology Investment (DTI), Technology convergence, cost leadership, product and Process excellence.

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The Book Launch

Will be glad to have all the business professionals and enthusiasts join the launch. It promises to be a great one.

Date: May 25th, 2024

Time: 2:20pm to 3:30pm WAT

Kindly drop your email address to receive our upcoming newsletter and the book launch zoom link

Author’s Profile

About the Author

Yusuf Abass is the founder of iConnect. He also Co-founded Farmfeat, a digital agro marketplace company.

Prior, he was instrumental in the success of Interswitch Project 2.0, a digital transformation project championed by the CTO. After setting a trailblazing record, he moved to Supreme Systems where he consulted for banks in Nigeria.

While with Huawei, he contributed remarkably to the 5G Mobile Network Digitalization of Orange Botswana, RAIN South Africa, MTN France, and London. He is popularly known as “the digital disruptive extraordinaire”. His website is iconnectglobaltech.com.

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Reflecting on the Journey: The Story Behind Writing ''The Trove''

Many have reached out, curious about my journey behind writing a book on Business Innovation Strategies for the Digital Disruptive Era, titled “The Trove”—a path as enlightening as it was expected. The story of how the idea came to life is a true testament to the power of inspiration and relentlessness
For me, I believe so much in the power of a well-laid plan. This helped in making the book come out great. For almost a year, have been a night owl, consistently burning the midnight oil. This seems to be very herculean, but it helped me put my thoughts together in the best manner possible.

The craving to wind up my book by the year 2023 was an epiphany from the outset​

In March 2022, I had an intense resolution to pen a book before 2023 winds out. I sought guidance from the leading business leaders to tap into their perspective of business disruption in this modern era.

This helped me to meticulously draft out a realistic plan. The year 2023 was draining as I had to juggle my paid job with my utmost desire to complete my book before the year ends.

As life would have it, come March, a major work initiative soon demanded my full attention. I halted my routine of daily content creation that I had conscientiously cultivated over 20 months. This halt was more than a pause in my routine; it was as if a part of my identity had slipped away.

The dream of writing a book seemed to fade into the background due to consistent content creation. This happened for almost 3 months before I finally picked up by July.

I was able to conclude the first draft by September 2023 after which I hired a professional editor to produce a clean copy of the book. We both worked vigorously for 5 months, the final draft was ready in January 2024. Deola and I spent another month looking through the book a second time. Honestly, I had a burning delight in me after the breakthrough.

How the journey started was quite serendipitous

Working with a great team of technology experts at Interswitch was a memorable one for me as we worked tirelessly on bringing the vision of Interswitch to establish a fully operational digital innovative disruptive culture to life.

Thanks to the Chief Technology Officer @Babafemi Ogungbamila for the foresight and the astute leadership exuded, ensuring the vision comes into reality. It was a very herculean moment as both the technology and business teams needed to work together tirelessly to achieve this laudable project.

Kudos to the team that made it happen – the Director of Innovation, Strategy, and Insight, @Jona Adams, the chief Customer Success Officer, Oremeyi Aka, the Vice President of Marketing and Communication, Cherry Eromosele, Armstrong Onaiwu, William Osei William, etc.

The team experienced ups and downs but with much tenacity, we had a breakthrough. Thanks to Mitchel Elegbe for the opportunity. The project was indeed an eye-opener for me. It built me and got me the drive to delve deep into the burgeoning realm of disruptive innovation.

Little did I know, this detour would open doors to an exhilarating opportunity. Early 2017, I began to put my ideas together and the first version was published on Amazon in 2017. Then, it was titled “The Ruthless Act”.

Two years later, I joined Supreme Systems, a consultancy company that deploys emerging digital technology solutions for banks. I gained so much insight and experience which gave me so much confidence to develop my first book further.

This began fully November 2021. Although I needed to pause momentarily on a few occasions due to the official trip I embarked on. For instance, I spent two weeks in Botswana supporting Orange on the 5G project. The team of engineers I worked with; lovely minds – Mosako Kelebopile, and One Letotile Nkhukhu to mention a few

The Rollercoaster of perseverance and an intense thirst for perfection

Embarking on this endeavor wasn’t without its challenges. Balancing full-time jobs, family commitments, and my book project, I often found myself overwhelmed by the pace at which disruptive innovation was evolving.

Sharing the initial drafts with a few of the technology business leaders was quite enlightening. Considering the rapid pace of disruptive innovation, with daily updates in research and development, I often brainstorm over the distinct insights essential for this ambitious project.

Every moment, I always ensure I stay focused amidst the noise and identify the essence of the work. Which areas should I explore in-depth to provide value for the readers?

To deepen our understanding, I initiated a special learning series, engaging with some thought leaders. These conversations broadened my perspectives, enriching the book with multifaceted insights.

Thanks to Lekan Olayiwola, Victor Basola, and, Royhanoh Abdul-Hakeem for their fervent support in bringing this to reality.

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